i'm nika.

and i'm glad you're here.

I’m a forward thinking, science-loving entrepreneur, author, public speaker, college professor, and researcher with over twenty years of experience studying how people make decisions. I have a JD from the University of Texas, and a PhD in Sociology from the University of Washington, where my academic focus was on decision-making and choice theory. I’m a faculty member at the University of Washington, where I teach graduate and undergraduate courses on Decision Science.  

You can find my work in places like the Huffington Post or Seattle Business Magazine. I've also been interviewed by Forbes and Market Watch. 

I've been in some challenging spots in my life - some even really dark - and nothing has helped me thrive more than the Decision Science principles I share with you on this site, in my speaking engagements, and in my writing. A better life can truly come from better decision-making. I want that better life for you.

meet my team

Izzy and Kristen are obsessed with helping others learn how to make better decisions. They both studied Decision Science with Nika at the University of Washington, and have experienced first-hand how Decision Science can lead to a better life. Together they help Nika spread the word about Decision Science and support her as she develops her ideas and writes all her stuff. 
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